Field notes
Older field notes
Page 3 of 3.
Your pricebook has 400 services. The good ones have 80.
Bloat, not gaps, is what kills most pricebooks. A tight book techs can actually find their way around sells more than any catalog dump.
The 45-minute driveway problem
Why your techs spend the close configuring instead of presenting, and why it's a pricebook problem, not a sales-training problem.
Your install price is right on Monday and wrong by Friday
The quiet margin leak between quote and install, and how a pricebook built right holds your margin when supplier costs move.
Good, better, best: each tier should answer a different question
Most tiered proposals fail because the options only differ by price. Here's how to build tiers a homeowner actually understands.
You can't out-market a broken pricebook
More leads won't save a shop that closes poorly and leaks margin. Marketing multiplies what's already there, so fix the book first.
One pricebook trick a month
One short email: a real leak we found in a real shop, and the steps to check your own book for it. No fluff, no spam, unsubscribe anytime.
By signing up you agree to receive the monthly email. One click to leave.